Hip Hop Branding Lessons from the Classics

There's plenty of insight to be gleaned by upcoming artists from Hip Hop's rich history. On this episode, Israel Vasquetelle and Kevin Keith share some examples of impactful artists and lessons that can be learned from their fine tuned brands. Despite all of the changes in the music industry, there are still many gems to be unearthed from the culture's earlier years. Aspiring emcees, DJs and producers should take the time to not only hone in on their craft, but also dig into world of those who've stood the test of time and in some cases helped shape the legacy of the genre.