

Sounds from the Underground, a podcast from the Hip Hop veterans at Insomniac Magazine. Delving into music, culture and marketing.
Episodes
![Marketing, Branding + Indie Artist Survival in the Music Industry: Interview w/ Soul / Hip Hop Songstress Ida Divine [episode 4]](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog2204863/SFTUGlogo.jpg)
Dec 3, 2017
Dec 3, 2017
25 min
Ida Divine has proven to be a superior branding practitioner in all of her artistic endeavors. Her carefully crafted sound and look exude confidence with an authentic vintage flair. This, along with immense marketing savvy, makes her a model example of what it takes to effectively maneuver as an entrepreneurial artist. Ida seemlessly blends classic soul, Hip Hop, and Afro-Caribbean sounds into her culturally rich style of music. During this discussion with Insomniac Magazine's Israel Vasquetelle, this distinctive talent shares insight into her art, inspirations, and approach to branding and making moves within the new era of the music industry.
![Interview with Ice Cube iconic film and music industry legend [episode 3]](https://pbcdn1.podbean.com/imglogo/image-logo/2204863/SFTUGlogo_300x300.jpg)
Nov 26, 2017
Nov 26, 2017
25 min
Ice Cube needs no introduction, he’s conquered music, film, and television. In this throwback interview recorded a few years before the film "Straight Outta Compton," was released Ice Cube spoke with Israel Vasquetelle for Insomniac Magazine about his transformation from gangsta rapper to film star and entertainment mogul. He also sheds insight into his journey within this turbulent music industry. As well, he gives advice and shares a valuable lesson learned from his own experiences in the entertainment business. Ice Cube also discusses the plight of the recorded music industry, and the importance of putting a value on music. He also discusses his [at the time] newly launched TV show based on his movie franchise. This candid discussion is intriguing, inspirational and provides a distinct perspective into this talented entertainment icon’s immense success.
![Interview with Hip Hop Icon Kool Keith [episode 2]](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog2204863/for_1400x1400.jpg)
Nov 13, 2017
Nov 13, 2017
39 min
In this episode of Sounds from the Underground, Insomniac Magazine founder Israel Vasquetelle digs deep with Hip Hop icon Kool Keith. This enigmatic Hip Hop veteran is truly a rapper's rapper. In this discussion, Keith shares thoughts on his legacy in the Hip Hop music industry and his perspective on its progression.
![Hip Hop, Marketing + International Moves: Interview w/ Daniel Son [episode 1]](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog2204863/SFTUGlogo.jpg)
Nov 5, 2017
Nov 5, 2017
25 min
On the first episode of "Sounds from the Underground" the Hip Hop lifestyle and marketing podcast from Insomniac Magazine, host Israel Vasquetelle talks with prolific Toronto emcee Daniel Son. This interview delves into the up and coming artist's inspirations, as well as his global approach to music production and marketing in the incredibly competitive Hip Hop industry. The humble underground rising star and Insomniac Magazine mainstay is quick to share credit for his success with those who’ve influenced him and collaborators, many of whom are spread throughout multiple countries.